Ecommerce Creative Strategist.
Specializing in data-driven video-strategy, high-converting scripts, and creative workflow automation for DTC brands.
Is your creative keeping up with your ad spend?
I am an Ecommerce Creative Strategist helping brands scale their ad spend through better creative. While most designers focus on making things look 'pretty,' I focus on making things convert. My background spans the entire production pipeline - from researching hooks and scripting angles to high-fidelity video editing and workflow automation. Currently leading creative strategy at a UK-based ecommerce agency, where I bridge the gap between creative execution and performance data - helping our internal DTC brands scale through high-volume testing and record-breaking months.
Is your creative keeping up with your ad spend?
I am an Ecommerce Creative Strategist helping brands scale their ad spend through better creative. While most designers focus on making things look 'pretty,' I focus on making things convert. My background spans the entire production pipeline - from researching hooks and scripting angles to high-fidelity video editing and workflow automation. Currently leading creative strategy at a UK-based ecommerce agency, where I bridge the gap between creative execution and performance data - helping our internal DTC brands scale through high-volume testing and record-breaking months.
Good creative is the only targeting you need.
In a crowded feed, you don't need to 'trick' the algorithm - you just need to speak directly to your customer. I build creative assets that do the heavy lifting: stopping the scroll, qualifying the buyer, and driving them to purchase. It’s not just about making ads that look good; it’s about making ads that sell.
Good creative is the only targeting you need.
In a crowded feed, you don't need to 'trick' the algorithm - you just need to speak directly to your customer. I build creative assets that do the heavy lifting: stopping the scroll, qualifying the buyer, and driving them to purchase. It’s not just about making ads that look good; it’s about making ads that sell.
Is your creative keeping up with your ad spend?
I am an Ecommerce Creative Strategist helping brands scale their ad spend through better creative. While most designers focus on making things look 'pretty,' I focus on making things convert. My background spans the entire production pipeline - from researching hooks and scripting angles to high-fidelity video editing and workflow automation. Currently leading creative strategy at a UK-based ecommerce agency, where I bridge the gap between creative execution and performance data - helping our internal DTC brands scale through high-volume testing and record-breaking months.
Good creative is the only targeting you need.
In a crowded feed, you don't need to 'trick' the algorithm - you just need to speak directly to your customer. I build creative assets that do the heavy lifting: stopping the scroll, qualifying the buyer, and driving them to purchase. It’s not just about making ads that look good; it’s about making ads that sell.
recent
projects
the
process
01
strategy &
research
Deep-dive competitor analysis, hook testing, and angle development. I identify the market gaps and script concepts designed to lower CPA before a single frame is shot.
competitor audits
angle development
scriptwriting
hook research
01
strategy &
research
Deep-dive competitor analysis, hook testing, and angle development. I identify the market gaps and script concepts designed to lower CPA before a single frame is shot.
competitor audits
angle development
scriptwriting
hook research
"Most brands skip this step. That's why most ads fail."
02
PRODUCTION &
execution
High-fidelity execution across video and static formats. From AI-enhanced UGC to motion graphics, I produce platform-native assets that blend into the feed while driving direct response.
video editing
motion graphics
AI workflows
static design
UGC direction
02
PRODUCTION &
execution
High-fidelity execution across video and static formats. From AI-enhanced UGC to motion graphics, I produce platform-native assets that blend into the feed while driving direct response.
video editing
motion graphics
AI workflows
static design
UGC direction
"The scroll stops here."
03
GROWTH &
iteration
Creative performance analysis. I review the ad account data (CTR, Thumbstop, ROAS) to iterate on winning concepts and kill losing angles fast.
creative analysis
A/B testing
iteration strategy
performance reporting
03
GROWTH &
iteration
Creative performance analysis. I review the ad account data (CTR, Thumbstop, ROAS) to iterate on winning concepts and kill losing angles fast.
creative analysis
A/B testing
iteration strategy
performance reporting
"Data tells you what's working. I tell you why."
Velocity is the new leverage.
In the current ad landscape, the brand that tests the most angles wins. I build creative systems designed for high-frequency testing - delivering volume without sacrificing strategic intent or brand equity.
"Make it perform. Make it pretty. In that order. I take the work seriously, but never myself. You get strategy, execution, and honest feedback - minus the agency fluff."
Ecommerce Creative Strategist
Why brands trust me with their budget.
data-led INTUITION
I don't guess what works; I analyze what wins. By combining creative instinct with performance data, I build assets that are engineered to convert from day one.
speed without COMPROMISE
In DTC, speed is leverage. My workflow is built for velocity — high-fidelity creative, delivered fast, so you can test faster and scale sooner.
founder-level OWNERSHIP
I treat your ad account like my own. No agency bloat, no middle management - just direct communication and a relentless focus on your bottom line.
"Liam didn't just deliver assets; he completely overhauled our creative strategy. We saw a measurable drop in CPA within the first 2 months of his new angles. He is incredibly knowledgeable about the data side but remains one of the easiest creatives I've ever worked with. A true growth partner."
Founder
7-Figure Wellness Brand
"Liam didn't just deliver assets; he completely overhauled our creative strategy. We saw a measurable drop in CPA within the first 2 months of his new angles. He is incredibly knowledgeable about the data side but remains one of the easiest creatives I've ever worked with. A true growth partner."
Founder
7-Figure Wellness Brand
…let's
TALK
I don't just make ads. I build creative systems that let you test faster, learn quicker, and scale without burning through your budget on guesswork.
Liam Cuffley
Ecommerce Creative Strategist
Strategy first. Production second. Every asset I deliver is backed by competitor research, hook analysis, and a clear reason it should exist in your ad account.
Liam Cuffley
Ecommerce Creative Strategist
book a strategy call.
Let's connect for 30 minutes. We'll look at what you're currently running, spot the gaps, and see if I’m the right partner to help you scale. If my retainers don't fit, we can build a custom scope that does.
book a strategy call.
Let's connect for 30 minutes. We'll look at what you're currently running, spot the gaps, and see if I’m the right partner to help you scale. If my retainers don't fit, we can build a custom scope that does.
book a strategy call.
Let's connect for 30 minutes. We'll look at what you're currently running, spot the gaps, and see if I’m the right partner to help you scale. If my retainers don't fit, we can build a custom scope that does.