Case study
Tabu
Creative strategy and paid social for a sexual wellness brand navigating platform restrictions - and scaling to six figures a week.
Scaling a sexual wellness brand in one of the most restricted ad categories on the internet.
Timeline
2024/2025
Categories
Scaled to $100k+ Weekly Revenue
Meta & TikTok Restricted Category
2.5x ROAS on Winning Concepts
deliverables
Creative Strategy & Angle Development
Video Production & Editing
Platform-Compliant Script Writing
Hook Testing & Iteration
Team
The Ecom Agency
Compliance as a creative constraint.
Tabu operates in a category where most brands struggle to get ads approved at all. The challenge wasn't just creative quality - it was building a compliant creative system that kept brand voice intact and conversion intent front and centre.
The work spanned angle development, scripting, and full video production. Every hook was engineered around what the platform would allow, not just what would perform. The result was a library of platform-native assets that scaled the brand to consistent six-figure weekly revenue - proving that restriction forces creativity.
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