Case study
Optivida
Long-term paid creative partnership for an organic wellness brand - building the evergreen library that turned Meta into a reliable new customer engine.
Not a campaign. A creative system built and refined over years.
Timeline
2024-2026
Categories
Long-Term Creative Partnership
High-Volume Testing
95%+ First-Draft Approval Rate.
deliverables
Full Funnel Video & Static Creative
Hook & Angle Development at Scale
Evergreen Creative Library
Ongoing Creative Strategy & Iteration
Team
The Ecom Agency
Volume, velocity, and a 95% first-draft approval rate.
Optivida Health became one of my longest and most formative client relationships at The Ecom Agency - an organic wellness brand with a wide product range that needed a consistent, high-volume creative partner to turn Meta into a reliable new customer engine. My role spanned the full pipeline, from collaborating on strategy and angle development with the Creative Director, to taking complete ownership of execution across every asset that went to market.
Over the course of the partnership I personally built and tested thousands of creatives, hooks, and angles - developing an instinct for what speaks to a health-conscious audience at every stage of awareness. Top-of-funnel work was engineered to generate genuine new interest daily, while winning concepts were developed into an evergreen library that kept the account scaling without constant reinvention. A 95%+ first-draft approval rate reflected the creative alignment we built over time - work moved fast, the pipeline rarely stalled, and volume stayed high.
The result was a brand that grew from an early Meta presence into a high-revenue, new-customer-acquiring machine. For me personally, Optivida was the account that sharpened my understanding of long-form creative strategy - what it takes not just to win once, but to keep winning at scale.
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