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Case study

AI Video Based Performance Creative

Pixar-style, claymation, and animated Meta ads - produced using AI workflows built for performance, not novelty.

A growing library of AI-led video creative - built to test fast, ride current platform trends, and convert in the feed.

Timeline

2025 - Present

Categories

Pixar, Claymation & Animated Formats

Trend-Aware, Performance-Led

Built for Meta, Made to Test

Team

The Ecom Agency

AI video, treated like any other performance asset.

AI video is one of the fastest-moving formats in paid social. The brands winning with it aren't chasing novelty — they're treating it like any other performance asset.

Every concept starts with research, hooks, and a clear reason the format fits the message. Pixar for emotional pull. Claymation for pattern interrupt. Animated for category education.

The output moves with the platform - leveraging the trends getting attention now, without losing the strategy that makes them perform later.

from Johannesburg to

let's

TALK

I don't just make ads. I build creative systems that let you test faster, learn quicker, and scale without burning through your budget on guesswork.

Liam Cuffley

Ecommerce Creative Strategist

Strategy first. Production second. Every asset I deliver is backed by competitor research, hook analysis, and a clear reason it should exist in your ad account.

Liam Cuffley

Ecommerce Creative Strategist